Discover the Library Between the Books
The TMU Library: Discover the Library Between the Books wayfinding and
awareness campaign shows Toronto Metropolitan University students that their
library offers much more than a quiet place to read.
The objective was to help students locate the library amidst the tricky
campus layout, and highlight its wide range of amenities—like 3D printers,
podcast studios and research assistance.
On exterior signs, book shapes and imagery were used as an easy way to
say “here’s the library,” and showcased the library’s more high-tech resources.
On signage in other areas, copy highlighted where the library’s services fit in
student life (e.g., Between assignment and deadline). And within the library,
messaging became more location-specific (e.g., Between where do I start
and look what I made).
Timed with the arrival of students on campus in the fall, the campaign
successfully transformed the library's image into a supportive, creative
ecosystem, and turned a traditional setting into an easy-to-find hub for
discovery and collaboration.
Award Winner - RGD In-House Design - Environmental Wayfinding
Agency - Toronto Metropolitan University (In-House)
© Copyright Daniel Couto 2026